HOW IT ALL STARTED

The story of PHE SALON (PURE HAIR EXPERIENCE) started over 25 years ago in the heart of NYC. It all kicked off when I crafted a set of hair extensions from freshly cut locks donated by an aspiring actress who needed some extra cash. That first set? It lasted over a decade—proof of the durability I’ve always chased. From that gritty, creative beginning, we’ve grown into something extraordinary: today, PHE SALON is behind an exclusive, luxury line of PURE Organic Hair Extensions, available nationwide.

Our hair’s been through it all—tested by time, ocean waves, chemical treatments, blowouts, sweat, kids, you name it—and it still comes out on top. I’ve made sure you can count on its longevity and strength, no matter what life throws at it. It’s not just hair; it’s a promise.

I’ve got a team of hair scouts spread across the USA, Russia, and Israel, always on the hunt for the absolute best strands out there. We don’t mess around—our team cuts the hair themselves to keep quality tight, and once it gets to us, we prep it right here on-site. When you pick your Forever Hair, it’s custom-made just for you—length, thickness, texture, feel, all tailored to your vision. And for those looking for options that fit any budget, we’ve added Human Remy Hair to the mix too.

At PHE SALON, we’ve got nearly every hair extension system you can think of, and we stand by our work 100%. If something’s off, we fix it—no questions, no hassle. Just check out our Google reviews—search PHE SALON—and you’ll see thousands of happy clients over the past two decades, with more joining the family every day. This isn’t just a business for me; it’s a legacy built on quality, trust, and a little bit of that NYC hustle where it all began.

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At PHE SALON, we’ve seen the hair extension industry tout Russian hair as the gold standard, but the reality is far less glamorous. Mass production, particularly from Chinese manufacturers, has tainted the market, making it nearly impossible to find truly pure hair overseas. That’s why we’ve redefined what “organic hair” means with our PURE Hair Extensions—100% human hair that’s never been touched by chemical processes like coloring, perming, cuticle stripping, or artificial coatings.

We source our hair directly from individual donors, one person at a time—hair so pure it could be DNA-traced back to its origin. Why does this matter? Because single-source, untreated hair retains its natural integrity: intact cuticles, unmixed with other strands, and free from chemical damage. The result? Extensions that look and feel undeniably natural—not stringy or artificial. Each piece mirrors how it was cut from the donor, preserving the hair’s natural growth stages for a seamless, authentic look, whether styled or simply air-dried.

Our organic hair is a breeze to maintain. It air-dries in about 30 minutes into a gorgeous, effortless style—no blowouts or excessive brushing needed. Depending on its texture, it resists tangling almost entirely, a game-changer for extensions. Less styling means less heat and friction, which translates to minimal breakage for your own hair. With PURE extensions, you can skip the blow dryer and flat iron most days, making them the healthiest choice for both your extensions and your natural strands.

Because our hair is completely organic, it arrives in its natural tones—perfectly primed for coloring with professional dyes, with no risk of damage. We’ve put it to the test for over a decade, and it remains soft, smooth, and tangle-free, even with reuse. At PHE SALON, our organic hair isn’t just a product—it’s a commitment to purity, durability, and beauty that stands the test of time.

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With a global clientele that includes thousands of satisfied customers and even a few celebrities, PURE Hair Extensions, crafted by PHE SALON, has left an indelible mark on the industry, redefining how women experience hair extensions. Over the past 25 years, we’ve explored countless “human hair” extension options, only to find their quality diminish within months. Determined to deliver something extraordinary, we took matters into our own hands and created a brand that reflects our uncompromising standards.

PURE Hair Extensions were born from a vision inspired by nature, organically designed to outlast any extensions available worldwide. Each set is meticulously handcrafted—not mass-produced by machines—and tailored to the unique specifications of every order. Whether you envision straight, wavy, or curly strands, a splash of color, balayage, or ombre, we bring your imagination to life. Our extensions are 100% organic, free from synthetics or coatings, with cuticles and baby hairs preserved for an authentic, natural appearance. Remarkably lightweight and low-maintenance, they air-dry in under an hour into a stunning, natural style—no heat required to tame or blend.

Our process is precise: we perfectly match texture, color, and even the feel of your hair, ensuring a seamless integration. Crafting each custom order takes one to two weeks, a testament to our dedication to quality—because excellence is worth the wait. At PHE SALON, PURE Hair Extensions aren’t just a product; they’re a commitment to lasting beauty, individuality, and the highest standards in the industry.

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I’m Ellia Smith, founder of PHE SALON, and we source our ORGANIC HAIR from the USA, Israel, Ukraine, Armenia, and Colombia. Most of it comes from young women—non-smokers who’ve never chemically treated their hair. These women are generously compensated and thrilled to share their healthy locks with us. We take pride in crafting every extension by hand, rejecting machines entirely. That’s how we’ve built a truly unique, completely organic hair extension line that stands apart.

Our dedicated team of hair scouts spans the USA and beyond, always searching for the finest hair available. We don’t buy from factories; instead, our team members personally cut the hair to ensure top-tier quality control. By seeing it in person, we confirm it’s untouched by chemicals and in pristine condition—something mass production can’t guarantee. The hair industry’s been muddied by manufacturers, especially from China, who blend fiber with human hair, coat it in silicone, and slap a misleading “100% Human Hair” label on it. Did you know regulations are so lax that a product can contain just 25% human hair and still claim to be 100%? Even stylists often can’t tell the difference—it’s not taught in beauty schools. In fact, hair extension education is so sparse that most stylists learn it all on their own after graduating.

We seek out hair from young girls, expectant mothers, and women who’ve never colored or damaged their strands. Once it arrives, my team meticulously cleans and hand-prepares it into extensions, customizing each set to your exact specifications—length, thickness, texture, and feel. Since our hair is entirely free of chemical processing, it arrives in its natural color state, ready for your colorist to transform with the highest-quality professional dyes before installation. At PHE SALON, we’re not just selling extensions—we’re delivering authenticity, quality, and a process you can trust.

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At PHE SALON, we source our Remy Human Hair exclusively from Vietnam, Russia, and Ukraine—regions recognized as the world’s top hair extension suppliers and factories for over 35 years, renowned for their unmatched production integrity. We insist on double-drawn hair, ensuring thick, full ends with all shorter strands meticulously brushed out for a premium, consistent quality.

Our trusted factories stand firmly behind their craftsmanship, offering a hassle-free exchange policy for any product within two weeks of delivery. The Remy Human Hair collection has earned rave reviews from our clients, and with over 30 hair color options, we’re equipped to seamlessly blend even the most intricate and complex color designs, delivering stunning, personalized results every time.

At PHE SALON, we’ve designed these care tips to ensure your extensions—whether organic or Remy—stay beautiful, healthy, and long-lasting. Follow this guide, and you’ll enjoy the best results from your investment! Let us know if you have questions or need a maintenance appointment.

As your natural hair grows, your extensions will need regular upkeep. We recommend scheduling maintenance every 6-8 weeks to keep them looking flawless and securely in place.

Shedding

Some shedding is normal right after installation. Since we handcraft every set, it’s impossible to eliminate all loose hairs upfront. Expect it to settle after your third wash, though minimal shedding may persist—as it does with all extensions on the market. It’s just part of the process.

Slippage

A little slippage is common as extensions wear over time, and we’ve got you covered—no charge for corrections if you visit us promptly. Slippage can happen from excess scalp oil or certain hair products. If caught early, we can fix it; if left too long, a full maintenance appointment (with a fee) may be required.

Brushing

Your brush choice matters—it can prevent slippage and breakage. We recommend the Tangle Teezer, available on Amazon or in-store. Avoid brushes with ball-tipped bristles, as they can snag extensions. To brush, hold your hair with one hand, start at the ends, and work upward. Tilt your head when nearing the scalp to avoid tugging on attachments. Gently brush through the attachment points once or twice weekly, and always brush before showering for optimal air-dry results.

Sleeping

Never sleep with wet hair—it’s a recipe for tangles. Opt for a loose ponytail or braid instead. For Remy hair, a silk pillowcase can reduce matting. With our organic hair, you can skip these sleep precautions entirely—it’s that easygoing.

Salt & Pool Water

For Remy hair wearers, rinse out salt or pool water immediately after exposure, follow with extra conditioner, and brush post-shower. Falling asleep without washing ocean-soaked hair can lead to severe knots. On boats, jet skis, or motorcycles, secure your hair in a tight braid. Organic hair won’t tangle in these conditions, but Remy hair will need extra care to avoid a mess.

Washing

Wash every 2-3 days to prevent oil buildup around the attachment points. Use your fingertips—not nails—to gently massage between the links, keeping everything clean without snagging.

Styling

With organic hair, we suggest air-drying for a stunning, natural style that blends effortlessly with your own hair—no tools needed. If you use flat irons or curling irons, apply a heat protectant like CHI Heat Spray. Limit blowouts with a round brush to once a week, as the pulling can strain both extensions and your natural hair over time. For Remy hair, double up on heat protectant and use a non-oil-based detangler to keep it smooth and safe.