Our story began over 25 years ago in New York City. Our founder, Ellia Smith, created her first set of extensions from freshly cut hair, bought from an aspiring actress who needed the extra income. That first set was worn for more than ten years.

From that single set, PURE HAIR EXPERIENCE grew. Today we manufacture an exclusive luxury line, PURE Organic Hair Extensions, supplied nationwide. Our hair scouts work across the United States, Russia, Israel, Ukraine, Georgia and Colombia. Every set is cut by our own team for quality control and tailored to your length, thickness, texture and feel. We also carry Human Remy Hair for any budget, and if anything is ever wrong, we fix it, no questions asked.

Our hair has been tested through oceans, chemical processes, blowouts, sweat and kids. You can count on its durability and longevity.

We are not only an extension salon. Extensions are where we started, and today our Jupiter and Palm Beach Gardens salons offer everything our guests ask for: precision haircuts for women, men and children, color and color correction, blonding, balayage and highlights, blowouts and styling, keratin and smoothing treatments, perms, barbering and fades, plus wedding hair and makeup. We continue to grow, adding locations and talent, while holding every service to the standard we set with that first set of hair.