APPOINTMENTS
EXTENSIONS TEAM
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ELLIA SMITH - PRESIDENT/CEO
BOOK FREE CONSULTATION WITH MEHello & Welcome, I’m Ellia Smith, the proud owner of PHE SALON, where I’ve been transforming hair—and lives—with extensions for over 25 years. I’ve always believed that a good hairstyle can do wonders for confidence, and I love bringing that magic to my clients. At my salon, it’s not just about the hair; it’s about the experience. I enjoy sparking fun conversations, making everyone feel at ease, and even offering what I like to call a "free therapy session" with every appointment. Watching my clients leave with a smile and a boost of self-assurance is what drives me every day. To make things even easier, I’ve partnered with Affirm so folks can finance their extensions and pay over time—because everyone deserves to feel their best.
Outside the salon, I’m all about living life to the fullest. I love boating, creating art, entertaining friends, and soaking up good company. Years ago, I earned some judo medals back in Russia—proof I’ve got a competitive streak and a bit of grit! These days, my trusty sidekick is my micro bully, named Boss, who’s always at the salon, wagging his snubby tail and winning over customers. He’s practically part of the team.
I’m a driven person, and I’ve got big dreams. One of my proudest goals is to open a nonprofit organization to help women who’ve gone through chemotherapy. I want to provide them with hair extensions to help rebuild their confidence—it’s something close to my heart after seeing how much hair can mean to someone. For me, PHE SALON isn’t just a business; it’s a way to connect, uplift, and make a difference, one head of hair at a time.
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ILIANA ALEXANDROV - MASTER HAIR EXTENSIONIST
BOOK FREE CONSULTATION WITH MEI’m Illiana, a master hair extensionist at PHE SALON, where I’ve been perfecting my craft for six years. I come from Bulgaria, and I’m obsessed with giving my clients the absolute best hair extensions in the industry. I’m fast—probably the fastest when it comes to installation and maintenance—but I never sacrifice quality. I love chatting with my clients, keeping the conversation flowing while I work my magic. It’s not just a job for me; it’s a passion.
I’ve got a math degree, and yeah, I’m kind of a genius with numbers, but I decided to trade equations for extensions. I wanted to express my artistic side, and the beauty industry was the perfect fit. My math background isn’t wasted, though—it teams up with my creativity to make sure every strand is spot-on, which is why I’m one of the best at what I do. Precision meets art, and I’m proud of that.
When I’m not at the salon, I’m usually jetting off somewhere exciting. I travel the world a few times a year—it’s my way of recharging and soaking up inspiration. I recently married my high school sweetheart, and we’re building a life together that’s as adventurous as it is grounded. Most people who meet me wouldn’t guess it, but I’m a total EDM fanatic. I live for those concerts, dancing to the beats and letting loose—it’s my wild side! At PHE SALON, I get to blend my skills, my story, and my love for making people feel amazing, one head of hair at a time.
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EVA NOVIKOFF - MASTER HAIR EXTENSIONIST
BOOK FREE CONSULTATION WITH MEI’m Eva, a master hair extensionist at PHE SALON, where I’ve been honing my skills for over 10 years. I’m never done learning—every day, I’m digging into new systems, techniques, and ways to make everything better for my clients. I’m a specialist in a bunch of methods: keratin tips, microlinks, beaded weft-in wefts, tape hair extensions—you name it, I’ve mastered it. It’s all about giving people the hair they dream of, and I love that challenge.
Life’s a whirlwind for me. I’ve got two small kids and a husband, and I’m always on the go, but I wouldn’t have it any other way. I pour most of my time into the salon and my amazing clients—they’re my priority. When I’m not there, though, I soak up every second with my family. Balancing it all keeps me energized.
I come from Russia, and that’s where I got some of the best training in the game. I learned from top-notch European extension systems and teachers, and that foundation drives everything I do at PHE SALON. It’s not just about putting in extensions; it’s about precision, creativity, and making people feel unstoppable. I bring that Russian grit and European expertise to every appointment, and I’m proud to keep growing, both as an artist and as me.
MASTER STYLISTS
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CHRISTOPHER MARC - COLOR DEPARTMENT MANAGER. Master Stylist, Color/Blonding Specialist, Master Cutter, Master Barber, Keratin Specialist, Junior Hair extensionist.
MAKE AN APPOINTMENT WITH CHRISTOPHERI’m Christopher Marc, a master stylist, color and blending specialist, master hair cutter, and master barber at PHE SALON. With over 25 years of experience, I’ve got a knack for making hair look incredible—whether it’s through killer cuts, vibrant colors, or seamless blending. I love doing keratin treatments to smooth things out, and lately, I’ve been dipping my toes into the hair extension world, adding even more flair to my skill set. Hair’s my playground, and I’m always upping my game.
I’m bilingual—English and Spanish—so I can chat with just about anyone, and trust me, you’ll always get an upbeat conversation out of me. I’m a vibrant guy, and I bring that energy to every appointment. Outside the salon, I’m all about speed—fast cars and motorcycles are my jam. But when it’s downtime, I’m just as happy kicking back or having some fun, whether that’s hitting downtown or jetting off on a vacation.
I’m a proud dad of four, and I cherish every moment I get to spend with my little ones. Family’s everything to me, but if I’m honest, my hairstyling skills are my true love—they’re what get me out of bed every day. I’m always down for a good time, and whether I’m behind the chair or out in the world, I’m bringing the good vibes. Life’s too short for anything less!
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SAVANNAH COLE - Master Stylist, Color/Blonding Specialist, Master Cutter, Keratin Specialist
MAKE AN APPOINTMENT WITH SAVANNAHI’m Savannah, a master hairstylist at PHE SALON, and I’m all about bringing my A-game to every head of hair I touch. I’m a pro at color blending and gray blending—making those transitions seamless is my specialty—and as a master hair cutter, I love crafting styles that turn heads. Being at the salon is where I shine, and I’m proud to be one of the best stylists you’ll find. I live for creating looks that make my clients feel unstoppable.
Outside the salon, I’m always on the move. I love hitting the town with my friends, traveling across the United States, and soaking up every experience I can get my hands on. West Palm Beach nightlife? Count me in—I can’t get enough of it. Family time is huge for me too; nothing beats hanging out with my loved ones. And if I’m not out and about, you’ll catch me at the gym every day, keeping up my healthy lifestyle. I’ve got tons of friends and interests—people always ask how I even find time for the salon, but I make it work. Every day, I’m there, bringing my best, because that’s just who I am. If you want a style that’s next-level, I’ve got you covered!
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BETH COOPER - Master Stylist, GOLDWELL Color/Blonding Specialist, Master Cutter
MAKE AN APPOINTMENT WITH BETHI’m Beth, a master colorist, GOLDWELL color expert, master cutter, and keratin specialist with over 20 years of experience under my belt. I split my time between two spots: one in Delray and the other at PHE SALON in Jupiter. My schedule’s mostly Sundays, Mondays, and Tuesdays, but every time I’m in, I bring the best hair color and styling in the industry. Whether it’s crafting vibrant hues, precision cuts, or smoothing things out with keratin, I pour everything I’ve got into making my clients look and feel amazing.
When I’m not behind the chair, my world’s all about the spiritual side of life. I’m obsessed with crystals, energy, and healing—ask me about it, and I could talk your ear off! I love sharing that vibe with the people around me. My partner’s always by my side, and my son’s out there ready to take on the world, which makes me so proud. Right now, I’m dreaming of the day I can settle full-time at PHE SALON in Jupiter, Florida. Once I make that move, I’ll be living my goal of being a full-time hair expert, blending my skills and my spirit into everything I do. That’s me—color, cuts, and a whole lot of soul!
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GEORGE - Master Stylist, Color/Blonding Specialist, Master Cutter, Master Barber, Blowout Specialist
MAKE AN APPOINTMENT WITH GEORGE -
AUBREE EVANS - Master Stylist, Master Cutter, Master Barber, Blowout Specialist
MAKE AN APPOINTMENT WITH AUBREEI’m Aubree, and with 30 years of experience in the beauty industry, I’ve just made a big move from New Jersey to the sunny state of Florida. I’m thrilled to bring my Jersey style down south and shake things up! Landing a job at PHE SALON—one of the best salons in South Florida—is a dream come true, and I’m pumped to build my clientele here. I’ve got gentle manners, a knack for amazing stories, and, of course, my skills as a master hair cutter and colorist to back it all up. I’m ready to take this place by storm.
Hair’s been my world for three decades, and I’ve perfected the art of cuts and colors that turn heads. Moving to Florida feels like a fresh chapter, and I can’t wait to share my vibe with everyone who sits in my chair. Whether it’s a bold new look or a classic style with a twist, I’m here to make it happen—and maybe sprinkle in a few Jersey tales along the way. PHE SALON’s about to see what I’m made of, and I’m all in for this ride!
JUNIOR STYLISTS
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NICOLE LYNN - Blowout Specialist, Junior Colorist, Junior Blonding Stylist
I’m Nicole, a full-time stylist at PHE SALON, and I come from a family where hair is in our blood—both my mom and dad were stylists, so I grew up with scissors in one hand and a brush in the other. With over 20 years of experience, I’ve got the skills and a fun attitude to match, so trust me, your hair appointment’s going to be a blast. I’m all about making you feel special, taking my time with every detail to get your look just right.
I’m a mom of three and a young grandma, but don’t let that fool you—I’m probably the most fun person you’ll meet in a long time! Outside the salon, I’m an avid surfer and boater, always chasing the next wave or soaking up the sun on the water. A few years back, I took a little detour and owned one of the biggest storage unit places in South Beach. It was a wild ride, but I quickly realized storing people’s stuff isn’t my thing. Hair is where my heart is, and I’m so eager to jump back into the cosmetology world full force. At PHE SALON, I’m ready to bring the good vibes, great stories, and killer styles—let’s make your next appointment one to remember!
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JAKE JEAN - Blowout Specialist, Junior Colorist, Junior Blonding Stylist
BOOK APPPINTMENT WITH JAKEI’m Jake, a junior stylist at PHE SALON, and I’m the newest member of this awesome team. We’re LGBTQ-friendly here, which I love—it’s all about creating a space where everyone feels welcome. I’ve been at it for a while now, and I bring a lot more than just hair skills to the table. Before this, I worked as a model for HQD through Utmost Production Company, strutting my stuff and showcasing a range of products and styles. It was a blast getting to flex my look and vibe for the camera.
I also got a taste of the spotlight filming a reality show—yep, I’ve got some on-camera chops and a knack for storytelling. That experience taught me how to shine under pressure. Beyond that, I’ve dabbled in event planning, pulling off everything from brainstorming to execution. I’ve coordinated events that left people talking, and I’m proud of how smoothly I can make things run while keeping the energy high.
Networking’s my thing too—I’ve built some solid connections with pros in modeling and entertainment, which keeps my world buzzing. I thrive in fast-paced settings, and my creativity and adaptability have helped me nail some pretty cool projects. When I’m not at PHE SALON cutting hair or dreaming up styles, I’m out having fun—catch me at art shows, traveling the world, or mingling with socialites. Life’s an adventure, and I’m here to style it up, one client and one experience at a time!
Let me know if you’d like any changes or additions!
PAMPERING TEAM
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FRANCESCA LINES - LICENSED TRICHOLOGIST. SCALP AND HAR LOSS EXPERT
MAKE AN APPOINTMENT WITH FRANCESCAI’m Francesca, a licensed trichologist at PHE SALON, and hair is my absolute passion. I live and breathe everything about it, especially when it comes to hair regrowth—I’ve got a special talent for tackling hair loss, and nothing makes me happier than helping my clients bring their hair back to life. At the salon, I’m all about creating solutions that work, and I pour my heart into every session.
One of my favorite things to offer is my expertise in Japanese scalp massages—you’re in for a treat with that! I love turning your appointment into a spa-like experience, where you can just relax, unwind, and let me work my magic. The atmosphere I create is all about calm and care, because I believe healthy hair starts with a healthy vibe. At PHE SALON, I’m here to make your hair goals happen, one soothing massage and regrowth plan at a time—it’s what I was born to do!
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CIARA LAWSON - PROFESSIONAL MAKEUP ARTIST 561-814-0452
MAKE AN APPOINTMENT WITH CIARA UNDER ELLIA SMITH THE OWNER!I’m Ciara, a professional makeup artist at PHE SALON, and I’m here to make you look and feel incredible. I’m bilingual—English and Spanish—so I can chat with you in whatever vibe works best. I’m all about the goth lifestyle—think dark vibes and bold looks—but don’t let that fool you; I’m the sweetest thing you’ll ever meet. My whole deal is taking care of you, attending to every little need you’ve got while you’re in my chair.
At the salon, I’m your go-to for makeup artistry, especially for weddings—I love creating those stunning, once-in-a-lifetime looks. I also handle finishing styling to polish off your whole vibe, and here’s the fun part: I offer photography too! Whether it's a special shoot, or just some killer social media pics, I’ve got you covered with complimentary photography and content creation. It’s all about making your time with me special and leaving you with something awesome to show off. Sit back, enjoy the process, and let me bring out your best—goth heart and all!
