APPOINTMENTS

  • ELLIA SMITH - PRESIDENT/CEO

    Hello & Welcome, I’m Ellia Smith, the proud owner of PHE SALON, where I’ve been transforming hair—and lives—with extensions for over 25 years. I’ve always believed that a good hairstyle can do wonders for confidence, and I love bringing that magic to my clients. At my salon, it’s not just about the hair; it’s about the experience. I enjoy sparking fun conversations, making everyone feel at ease, and even offering what I like to call a "free therapy session" with every appointment. Watching my clients leave with a smile and a boost of self-assurance is what drives me every day. To make things even easier, I’ve partnered with Affirm so folks can finance their extensions and pay over time—because everyone deserves to feel their best.

    Outside the salon, I’m all about living life to the fullest. I love boating, creating art, entertaining friends, and soaking up good company. Years ago, I earned some judo medals back in Russia—proof I’ve got a competitive streak and a bit of grit! These days, my trusty sidekick is my micro bully, named Boss, who’s always at the salon, wagging his snubby tail and winning over customers. He’s practically part of the team.

    I’m a driven person, and I’ve got big dreams. One of my proudest goals is to open a nonprofit organization to help women who’ve gone through chemotherapy. I want to provide them with hair extensions to help rebuild their confidence—it’s something close to my heart after seeing how much hair can mean to someone. For me, PHE SALON isn’t just a business; it’s a way to connect, uplift, and make a difference, one head of hair at a time.

    BOOK FREE CONSULTATION WITH ME 
  • ILIANA ALEXANDROV - MASTER HAIR EXTENSIONIST

    I’m Illiana, a master hair extensionist at PHE SALON, where I’ve been perfecting my craft for six years. I come from Bulgaria, and I’m obsessed with giving my clients the absolute best hair extensions in the industry. I’m fast—probably the fastest when it comes to installation and maintenance—but I never sacrifice quality. I love chatting with my clients, keeping the conversation flowing while I work my magic. It’s not just a job for me; it’s a passion.

    I’ve got a math degree, and yeah, I’m kind of a genius with numbers, but I decided to trade equations for extensions. I wanted to express my artistic side, and the beauty industry was the perfect fit. My math background isn’t wasted, though—it teams up with my creativity to make sure every strand is spot-on, which is why I’m one of the best at what I do. Precision meets art, and I’m proud of that.

    When I’m not at the salon, I’m usually jetting off somewhere exciting. I travel the world a few times a year—it’s my way of recharging and soaking up inspiration. I recently married my high school sweetheart, and we’re building a life together that’s as adventurous as it is grounded. Most people who meet me wouldn’t guess it, but I’m a total EDM fanatic. I live for those concerts, dancing to the beats and letting loose—it’s my wild side! At PHE SALON, I get to blend my skills, my story, and my love for making people feel amazing, one head of hair at a time.

    BOOK FREE CONSULTATION WITH ME 
  • EVA NOVIKOFF - MASTER HAIR EXTENSIONIST

    I’m Eva, a master hair extensionist at PHE SALON, where I’ve been honing my skills for over 10 years. I’m never done learning—every day, I’m digging into new systems, techniques, and ways to make everything better for my clients. I’m a specialist in a bunch of methods: keratin tips, microlinks, beaded weft-in wefts, tape hair extensions—you name it, I’ve mastered it. It’s all about giving people the hair they dream of, and I love that challenge.

    Life’s a whirlwind for me. I’ve got two small kids and a husband, and I’m always on the go, but I wouldn’t have it any other way. I pour most of my time into the salon and my amazing clients—they’re my priority. When I’m not there, though, I soak up every second with my family. Balancing it all keeps me energized.

    I come from Russia, and that’s where I got some of the best training in the game. I learned from top-notch European extension systems and teachers, and that foundation drives everything I do at PHE SALON. It’s not just about putting in extensions; it’s about precision, creativity, and making people feel unstoppable. I bring that Russian grit and European expertise to every appointment, and I’m proud to keep growing, both as an artist and as me.

    BOOK FREE CONSULTATION WITH ME 
  • CHRISTOPHER MARC - COLOR DEPARTMENT MANAGER. Master Stylist, Color/Blonding Specialist, Master Cutter, Master Barber, Keratin Specialist, Hair extensionist. Wedding Hair.

    I’m Christopher Marc, a master stylist, color and blending specialist, master hair cutter, and master barber at PHE SALON. With over 25 years of experience, I’ve got a knack for making hair look incredible—whether it’s through killer cuts, vibrant colors, or seamless blending. I love doing keratin treatments to smooth things out, and lately, I’ve been dipping my toes into the hair extension world, adding even more flair to my skill set. Hair’s my playground, and I’m always upping my game.

    I’m bilingual—English and Spanish—so I can chat with just about anyone, and trust me, you’ll always get an upbeat conversation out of me. I’m a vibrant guy, and I bring that energy to every appointment. Outside the salon, I’m all about speed—fast cars and motorcycles are my jam. But when it’s downtime, I’m just as happy kicking back or having some fun, whether that’s hitting downtown or jetting off on a vacation.

    I’m a proud dad of four, and I cherish every moment I get to spend with my little ones. Family’s everything to me, but if I’m honest, my hairstyling skills are my true love—they’re what get me out of bed every day. I’m always down for a good time, and whether I’m behind the chair or out in the world, I’m bringing the good vibes. Life’s too short for anything less!

    MAKE AN APPOINTMENT WITH CHRISTOPHER 
  • SAVANNAH COLE - Master Stylist, Color/Blonding Specialist, Master Cutter, Keratin Specialist

    I’m Savannah, a master hairstylist at PHE SALON, and I’m all about bringing my A-game to every head of hair I touch. I’m a pro at color blending and gray blending—making those transitions seamless is my specialty—and as a master hair cutter, I love crafting styles that turn heads. Being at the salon is where I shine, and I’m proud to be one of the best stylists you’ll find. I live for creating looks that make my clients feel unstoppable.

    Outside the salon, I’m always on the move. I love hitting the town with my friends, traveling across the United States, and soaking up every experience I can get my hands on. West Palm Beach nightlife? Count me in—I can’t get enough of it. Family time is huge for me too; nothing beats hanging out with my loved ones. And if I’m not out and about, you’ll catch me at the gym every day, keeping up my healthy lifestyle. I’ve got tons of friends and interests—people always ask how I even find time for the salon, but I make it work. Every day, I’m there, bringing my best, because that’s just who I am. If you want a style that’s next-level, I’ve got you covered!

    MAKE AN APPOINTMENT WITH SAVANNAH 
  • NICOLE LYNN -Master Stylist, Blowout Specialist, Colorist & Blonding Specialist

    I’m Nicole, a full-time stylist at PHE SALON, and I come from a family where hair is in our blood—both my mom and dad were stylists, so I grew up with scissors in one hand and a brush in the other. With over 20 years of experience, I’ve got the skills and a fun attitude to match, so trust me, your hair appointment’s going to be a blast. I’m all about making you feel special, taking my time with every detail to get your look just right.

    I’m a mom of three and a young grandma, but don’t let that fool you—I’m probably the most fun person you’ll meet in a long time! Outside the salon, I’m an avid surfer and boater, always chasing the next wave or soaking up the sun on the water. A few years back, I took a little detour and owned one of the biggest storage unit places in South Beach. It was a wild ride, but I quickly realized storing people’s stuff isn’t my thing. Hair is where my heart is, and I’m so eager to jump back into the cosmetology world full force. At PHE SALON, I’m ready to bring the good vibes, great stories, and killer styles—let’s make your next appointment one to remember!

    MAKE AN APPOINTMENT WITH NICOLE 
  • JENNY GONZALEZ - Master Stylist, Master Cutter, Blonding Specialist, Keratin Specialist, Wedding Hair, Makeup Artist.

    Hey there! I’m Jenny, a hair stylist with 26 years of experience and a whole lot of love for what I do. I’ve poured my heart into this industry, from owning my own salon to now joining the incredible team at PHE Salon in Florida after moving from Washington state. My mission? To help every client feel confident and radiant, inside and out. I’m all about real connections, hard work, and bringing a personal touch to every cut, color, and style.

    When I’m not behind the chair, you’ll likely find me exploring new places—travel is my fuel for inspiration and growth. As a proud mom of two and bilingual in English and Spanish, I’m always chasing good vibes and gratitude. I can’t wait to bring my passion and creativity to PHE Salon and make every client’s experience unforgettable!

    BOOK WITH JENNY 
  • DAWN BRYAN - Master Hair Stylist, Color and Blonding Specialist, Master Cutter & Blowout Specialist.

    I’m Dawn, and if you’ve ever stepped into Pure Hair Experience (PHE) Salon in Jupiter, Florida, chances are you’ve heard my laugh echoing through the room or caught me chatting away with a client about life, love, and the perfect shade of organic hair color. I’ve been a stylist here since before we were even called PHE—back when the salon was just a dream taking shape. With my trusty shears, a passion for old-school hair techniques, and a heart full of dedication, I’ve spent decades helping women shine, one vibrant color and flawless cut at a time. When I’m not transforming hair, you’ll find me savoring a good lunch, cuddling my dog, or soaking up the sun on Florida’s beaches.

    My love affair with hair began right here in South Florida, where the vibrant energy of the coast inspired me to dive into the beauty industry over 30 years ago. I trained in classic techniques—think precision scissor cuts, roller sets, and pin curls—the kind of old-school artistry that never goes out of style. Over the years, I’ve mastered organic hair color, blending natural, chemical-free dyes to create stunning, healthy looks that make clients glow. My chair is a place where stories are shared, laughs are guaranteed, and hair dreams come true. Whether it’s a sun-kissed balayage or a bold, natural red, I love crafting colors that feel like an extension of a client’s personality.

    I was one of the original stylists at this salon, back when it was a smaller operation with big ambitions. When Ellia Smith took the helm and transformed it into PHE, I was thrilled to stay on and help shape its new identity.

    As a dedicated stylist, I’m all about connection. I love chatting with clients about everything from their latest beach adventure to their favorite lunch spot in Jupiter (I’m always up for a good foodie recommendation!). My chair is a safe space for laughter and storytelling, and I make it my mission to send every client home feeling confident and heard. I also help train new stylists through our beauty school partnerships, teaching them the art of PHE’s systems and the finesse of old-school techniques. I log every detail of our organic hair into our database—color, treatments, you name it—to keep our buy-back program transparent and sustainable.

    When I’m not at the salon, I’m usually with my furry best friend who’s always up for a cuddle or a romp on Jupiter Beach. There’s nothing like the Florida sun, the sound of waves, and a sandy pup to recharge my soul. I’m a foodie at heart, so a good lunch—whether it’s fresh seafood or a juicy burger—is my idea of heaven. And if you get me started on a funny story, watch out, because my laugh is contagious!

    BOOK WITH DAWN 
  • JHOANA SEINA - Master Stylist, Color/Blonding Specialist, Master Cutter, Master Barber, Keratin Specialist, Wedding Hair. Makeup Artist.

    I’m Jhoana, originally from Colombia cosmetologist with over 16 years of professional experience, fueled by a passion for celebrating and enhancing the unique beauty and essence of every individual. My roots in Puerto Rico inspire my vibrant approach to beauty, infusing warmth and creativity into every transformation.

    My specialty lies in crafting stunning makeup and hairstyles that elevate any occasion—whether it’s a wedding, a party, or a day to feel extraordinary. Beyond that, I’m skilled in highlights, gentleman’s cuts, and so much more, embracing every aspect of this art form to create looks that resonate. For me, every detail is an opportunity to make someone shine.

    What I love most is connecting with my clients. Each face is a canvas, each person a unique story with their own light to share. My mission is to help you feel like the best version of yourself, with a look that reflects your inner radiance. Let’s create something beautiful together!

  • DALIA GRACIA- Master Stylist, Color/Blonding Specialist, Master Cutter, Master Barber, Keratin Specialist, Wedding Hair.

    I’m Dalia, a passionate hairdresser who lives for the joy of transforming hair and uplifting spirits. My craft is all about creating personalized hair color and attentive styling that bring out the very best in every client. To me, it’s not just about hair—it’s about making you feel confident, refreshed, and truly yourself.

    What sets my heart on fire is the connection I build with each person who sits in my chair. Getting to know you, your style, and your personality is just as important to me as crafting the perfect look. I believe that by understanding what makes you unique, I can create hair that reflects your individuality and enhances your natural glow.

    Every appointment is a chance to share creativity, care, and a positive experience. Whether it’s a vibrant new color, a fresh cut, or a style that turns heads, I pour my heart into making you feel amazing. Let’s create something beautiful together that celebrates you!

  • LORI ROCKAFELLER - Master Stylist, Color/Blonding Specialist, Master Cutter, Master Barber, Blowout Specialist.

    Hello, I’m Lori, and for over 30 years, I’ve been a proud part of the Jupiter community, pouring my heart into everything hair. My passion for this craft runs deep—whether it’s cutting, coloring, styling, or transforming looks, I love every moment of bringing beauty to life.

    I’ve spent much of my career at the same beloved location, a place where I’ve built lasting connections with clients who feel like family. Before PHE Salon became what it is today, it was Jupiter Hair Shop, where I was part of the original crew. When the salon changed hands three years ago, I was thrilled to stay on, continuing to do what I love most: creating beautiful hair and welcoming both longtime residents and new faces to our salon.

    My roots in Jupiter and my dedication to my craft make every day in the salon special. I’m here to make you feel at home, listen to your vision, and craft a look that leaves you smiling. Come by PHE Salon, and let’s create something amazing together!

  • FRANCESCA LINES - LICENSED TRICHOLOGIST. SCALP AND HAR LOSS EXPERT

    I’m Francesca, a licensed trichologist at PHE SALON, and hair is my absolute passion. I live and breathe everything about it, especially when it comes to hair regrowth—I’ve got a special talent for tackling hair loss, and nothing makes me happier than helping my clients bring their hair back to life. At the salon, I’m all about creating solutions that work, and I pour my heart into every session.

    One of my favorite things to offer is my expertise in Japanese scalp massages—you’re in for a treat with that! I love turning your appointment into a spa-like experience, where you can just relax, unwind, and let me work my magic. The atmosphere I create is all about calm and care, because I believe healthy hair starts with a healthy vibe. At PHE SALON, I’m here to make your hair goals happen, one soothing massage and regrowth plan at a time—it’s what I was born to do!

    MAKE AN APPOINTMENT WITH FRANCESCA 
  • RYANN SANTORO -FRONT DESK MANAGER. Hair Wash And Blowout Specialist.

    Hello I'm Ryann and I'm here to assist our lovely clients and stylists with everything they need to make sure your visit is speedy, flawless and enjoyable. Ask me for your favorite music selection, tv show you'd like to watch, a refreshment or food order. I'm here for all your needs.

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