Hello & Welcome, I’m Ellia Smith, the proud owner of PHE SALON, where I’ve been transforming hair—and lives—with extensions for over 25 years. I’ve always believed that a good hairstyle can do wonders for confidence, and I love bringing that magic to my clients. At my salon, it’s not just about the hair; it’s about the experience. I enjoy sparking fun conversations, making everyone feel at ease, and even offering what I like to call a "free therapy session" with every appointment. Watching my clients leave with a smile and a boost of self-assurance is what drives me every day. To make things even easier, I’ve partnered with Affirm so folks can finance their extensions and pay over time—because everyone deserves to feel their best.

Outside the salon, I’m all about living life to the fullest. I love boating, creating art, entertaining friends, and soaking up good company. Years ago, I earned some judo medals back in Russia—proof I’ve got a competitive streak and a bit of grit! These days, my trusty sidekick is my micro bully, named Boss, who’s always at the salon, wagging his snubby tail and winning over customers. He’s practically part of the team.

I’m a driven person, and I’ve got big dreams. One of my proudest goals is to open a nonprofit organization to help women who’ve gone through chemotherapy. I want to provide them with hair extensions to help rebuild their confidence—it’s something close to my heart after seeing how much hair can mean to someone. For me, PHE SALON isn’t just a business; it’s a way to connect, uplift, and make a difference, one head of hair at a time.

I’m Illiana, a master hair extensionist at PHE SALON, where I’ve been perfecting my craft for six years. I come from Bulgaria, and I’m obsessed with giving my clients the absolute best hair extensions in the industry. I’m fast—probably the fastest when it comes to installation and maintenance—but I never sacrifice quality. I love chatting with my clients, keeping the conversation flowing while I work my magic. It’s not just a job for me; it’s a passion.

I’ve got a math degree, and yeah, I’m kind of a genius with numbers, but I decided to trade equations for extensions. I wanted to express my artistic side, and the beauty industry was the perfect fit. My math background isn’t wasted, though—it teams up with my creativity to make sure every strand is spot-on, which is why I’m one of the best at what I do. Precision meets art, and I’m proud of that.

When I’m not at the salon, I’m usually jetting off somewhere exciting. I travel the world a few times a year—it’s my way of recharging and soaking up inspiration. I recently married my high school sweetheart, and we’re building a life together that’s as adventurous as it is grounded. Most people who meet me wouldn’t guess it, but I’m a total EDM fanatic. I live for those concerts, dancing to the beats and letting loose—it’s my wild side! At PHE SALON, I get to blend my skills, my story, and my love for making people feel amazing, one head of hair at a time.

I’m Eva, a master hair extensionist at PHE SALON, where I’ve been honing my skills for over 10 years. I’m never done learning—every day, I’m digging into new systems, techniques, and ways to make everything better for my clients. I’m a specialist in a bunch of methods: keratin tips, microlinks, beaded weft-in wefts, tape hair extensions—you name it, I’ve mastered it. It’s all about giving people the hair they dream of, and I love that challenge.

Life’s a whirlwind for me. I’ve got two small kids and a husband, and I’m always on the go, but I wouldn’t have it any other way. I pour most of my time into the salon and my amazing clients—they’re my priority. When I’m not there, though, I soak up every second with my family. Balancing it all keeps me energized.

I come from Russia, and that’s where I got some of the best training in the game. I learned from top-notch European extension systems and teachers, and that foundation drives everything I do at PHE SALON. It’s not just about putting in extensions; it’s about precision, creativity, and making people feel unstoppable. I bring that Russian grit and European expertise to every appointment, and I’m proud to keep growing, both as an artist and as me.